Who Is Mohamad Fardous? The Creative Strategy Behind Karma by Design
Most art businesses concentrate primarily on producing artwork. Mohamad Fardous approaches the entire ecosystem: creation, presentation, story, brand, website, customer journey, marketing, partnerships, technology, community, and impact. That distinction is what makes Karma by Design a platform rather than a store.
Mohamad Fardous is a multidisciplinary creative director and Detroit entrepreneur. Before founding Karma by Design, his experience spanned brand development, creative direction, marketing, technology, web design, business development, visual storytelling, automation, and consumer psychology. You can explore his personal work at mfardous.com and follow him on Instagram at @moedeuce.
Who Is Mohamad Fardous?
Mohamad Fardous is the founder and creative director of Karma by Design, a Detroit-based art studio and creative platform. He is also the founder of House of Karma, the broader creative and marketing ecosystem that supports the studio. His background is not purely artistic. It is multidisciplinary — connecting brand strategy, digital experiences, marketing automation, and visual art into a single, cohesive practice.
This matters because the art world is changing. Collectors and brands no longer want to buy a print from an anonymous online store. They want to connect with the person behind the work, understand the story, and trust the process. Mohamad's approach is built for that reality. To understand the broader vision, read our article on how Karma by Design is building a different kind of art brand.
The Origins of Karma by Design
Karma by Design did not begin with a business plan. It started with a brushstroke, a passion for creating, and the simple desire to give back. From handcrafting gifts for friends to establishing a dedicated studio in Detroit, the journey has been fueled by authenticity and community support. Over time, the studio evolved from simple canvas pieces to complex, multi-layered epoxy resin installations and a full ecosystem of collections.
Today, the studio produces Statement Pieces, the Elements Collection (including Motor Metrics, Beauty Alchemy, Passport Series, and Table of Professions), the Unwilling Accomplice collection, and bespoke custom commissions. Each collection reflects a different facet of the studio's philosophy — but all share the same commitment to craftsmanship, customization, and meaning.
Art Meets Brand Strategy
Many artists view branding as an afterthought. Mohamad views it as the foundation. Through House of Karma, he has built a Detroit creative agency that provides brand strategy, creative direction, web development, digital marketing, SEO, content development, and campaign development. This expertise allows Karma by Design to approach artwork differently from a traditional print retailer.
Art can be developed as part of a brand environment, a hospitality experience, an office, a restaurant, a residential project, a marketing campaign, or a collaborative collection. When a hotel commissions artwork through the Hospitality Art Advisory program, the process is not just about selecting a print. It is about understanding the property's identity, its guests, its neighborhood, and its story — then translating that into a visual language that enhances the guest experience.
Why Customization Matters
Customization is central to the Karma by Design philosophy. Customers can customize size, frame style, frame color, format, and in some collections, personal subject matter. The Build Elements tool allows collectors to synthesize a completely personalized piece from the Elements Collection. This is not a menu of preset options. It is a collaborative process designed to ensure that the final piece reflects the identity of the person or brand it is created for.
Technology Enters the Creative Process
Mohamad's background in technology and automation is not incidental. It is structural. By integrating Studio Escrow into the studio's operations, Karma by Design has built infrastructure that manages customer inquiries, commission forms, collector data, artist applications, email and SMS campaigns, landing pages, and internal workflows — all without turning every process into manual administrative work.
This allows the creative team to focus on what matters: making great artwork. To understand how this technology works in practice, read our article on Studio Escrow and art business automation.
The Vision for an Artist Ecosystem
Mohamad's vision extends beyond his own art. Through the Creator Connect platform, he is building an ecosystem where independent artists gain access to design, marketing, technology, audience development, and business infrastructure. Selected artists receive brand development, content production, digital marketing, exhibition opportunities, and secure transaction tools — the kind of support that would take years to build independently.
This is the goal: a platform where artists, collectors, and brands converge to create meaningful, impactful art. Detroit rooted. Available nationwide. Built for broader reach. To explore the studio's work, visit the Shop Art page.
Frequently Asked Questions
Who is Mohamad Fardous?
Mohamad Fardous is a Detroit-based creative director, brand strategist, and the founder of Karma by Design and House of Karma. His multidisciplinary background spans art, marketing, technology, and business development.
What is Mohamad Fardous's role at Karma by Design?
He serves as Founder and Creative Director, overseeing artistic direction, brand strategy, and the broader ecosystem including Creator Connect and partnerships with House of Karma and Studio Escrow.
Where can I see Mohamad Fardous's artwork?
You can explore his work at mfardous.com, on Instagram at @moedeuce, or browse the full Karma by Design collection on the Shop Art page.
What is House of Karma?
House of Karma (HOK Detroit) is the creative and marketing agency founded by Mohamad Fardous that supports the Karma by Design ecosystem with brand strategy, digital marketing, content production, and the Creator Connect artist platform.
Can I commission custom artwork from Mohamad Fardous?
Yes. Custom commissions are available through the Custom Commissions inquiry form on the Karma by Design website.
Is Mohamad Fardous based in Detroit?
Yes. Mohamad Fardous is based in Detroit, Michigan, and the Karma by Design studio is rooted in the city's creative culture while serving clients nationwide.
Author: Mohamad Fardous, Founder & Creative Director, Karma by Design / House of Karma. Follow on Instagram @moedeuce or visit mfardous.com.
Published: August 2026 • Last Updated: August 2026 • Reading Time: ~7 min